Kiss is on a really long tour. The greatest glam rock band of all time has been playing their End of the Road Tour for the past four years, and completed the final show of their final farewell tour on Friday at Madison Square Garden in New York City. Kiss has done many farewell tours, but this time it might be for the best.
At the end of the show, when Kiss finished playing their last song (“Rock and Roll All Night”), they disappeared in a plume of fire and smoke. After the smoke subsided, the lights dimmed, and on the screen at the back of the stage, a camera zoomed in on a silhouette of four figures crossing a spooky lake on some fantastic planet: the new digital incarnations of Kiss, who I assume to be. Need their final form. Then Paul Stanley yells:
“Kiss Army, your love – your power – has made us immortal. The new Kiss era begins now. Oh yes!”
Here is a video of it.
Another shows a really cool aspect of this part of the show: the translucent screen with shots of the band, which makes the show definitely futuristic. blade Runner feel.
The avatars “performed” a song, then the video ended and the audience was left with a photo of the four avatars beneath a stylized KISS logo with the phrase “A New Era Begins”.
Of course, the “new era” is about making money from avatars. The company behind the show, Pophouse Entertainment, has been doing this for over a year with young, digital versions of ABBA in their ABBA Voyage show. Kiss, a band that has doggedly traded on its image for half a century, seems perfect for such a partnership.
PopHouse said in a press release today that it will host an “immersive, avatar-powered” concert using industrial light and magic-created avatars of Kiss.
It’s not surprising to see big acts like Kiss making use of digital recreations of themselves – after all, these are people who have made a lot of money off the image they’ve created, so why not keep that money tap open?
Do people really want to see a “live” show with no live performers? Yes, I think they absolutely do. bloomberg ABBA Avatar shows have each grossed $2 million, reports say Week. And Diversity Wrote last week that the worldwide box office sales of the Eraz Tour concert video have exceeded $250 million. Kiss and its incarnations could do well – for more on the band’s future, try this 22-minute conversation about their change in incarnations.