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Stellantis announced Tuesday that it will cancel its planned presentations and demonstrations at CES 2024, the tech trade show that takes place in Las Vegas every January.
The reason? The automaker, which owns several U.S. brands including Jeep, RAM and Chrysler, cited the costs of the ongoing United Autoworkers strike, which has entered its fifth week.
“Given the current state of negotiations in the United States, preserving the fundamentals of the business and therefore protecting the company’s future is a top priority for Stellantis leadership,” the company said in a statement.
Over the past several years, CES has become a sort of auto show, with automakers such as General Motors, Ford, Toyota, Hyundai, and Stellantis in earnest setting up elaborate exhibits and introducing new vehicles and technology.
In-car tech and EVs dominated CES 2023 and Stellantis was one of the more visible automakers there. The company revealed the Peugeot and Ram 1500 Revolution truck concepts, announced that its Free2move mobility services brand will expand car sharing, rental and subscription services in the US and launched a new business to transform vehicle data into marketable products – and revenue. Unit exposed.
