The rapid integration of AI into all corners of society has created a surreal state for journalism in 2023. In its infancy, everyone feels in the dark, stumbling across AI-generated content. set of ports, This site includesEngage with AI-generated content. On the contrary, major sites injected code that… OpenAI webcrawler GTBot blocks To scan their sites for content. Simply put, the debate around AI-generated content has only just begun.
However, Sports Illustrated, which has spent decades building a reputation for long-form reporting and journalism and 70 years as an industry leader, took the liberty of using artificial intelligence that went far beyond current media standards. In their attempt to avoid the above debate, they burned their reputations.
Four decades ago, esteemed reporter George Plimpton wrote an infamous report for Sports Illustrated. This April Fools’ Day cover story chronicles fantasy Mets prospect Sid Finch Legendary monumental exploits. Now, imagine if SI’s current management, The Arena Group, had made extensive efforts to hide that Plimpton was not a living, breathing human being, and that the story they published was written by an ever-learning AI trained on intellectual property. Produced by organic organisms?
Well, that’s an approximation of what Arena Group did with Evocation Fugitive writer phrases like “Drew Ortiz” and “Sora Tanaka”. For months, they passed off AI stories as content written by staff writers with made-up biographies, and traded them with other fiction writers with made-up biographies to avoid detection. Their bios, according to futurism, Read the kind of happy-go-lucky fools that AI probably imagines humans to be. Ortiz’s bio described himself as an adventurous type, “passionate about walking you through his never-ending list of the best products to keep you safe from nature’s dangers.”
Meanwhile, Tanaka “has always been a fitness expert, and loves trying different foods and drinks.” Arena Group did the same with TheStreet bylines, boasting expert writers who were not only fictional, but also gave bad personal finance advice. I’m surprised they couldn’t extract screenshots of C-Span Mina Kimes discusses railway monopolies To gain the trust of their readers. This whole process was an AI content generation counterpart to undercover cop Steve Buscemi infiltrating a high school. “How are you, my fellow human beings??
Just like Sidd Finch, Ortiz and Tanaka turn out to be fictional identities concocted by the Arena Group to create the illusion of a flesh-and-bone writing staff. As part of their efforts, they purchased Arena Group Images for their fictional writers from the AI photography marketWhich in itself is worrying. I don’t know what the legal precedent is for images of AIs that closely resemble public figures, but Luka Doncic should definitely call his lawyers because prominent robotics writer Drew Ortiz He bears a strong resemblance to the Mavs forward.
AI-generated content is not popular enough, but it is not completely unethical. However, it certainly should not be done behind the veil, or behind a second-rate Luka. If driverless vehicle technology develops to the point where companies begin to compete with human taxis or Uber drivers, passengers will want the choice of knowing who they ride with and who they support. The AI-generated content is of an untested, media-tested driverless car swerving through these Google-run streets. Arena Group is like a reckless ride-hailing company trying to trick its readers into thinking their driver is a human. It sounds stranger than fiction, but this is the time we live in.
However, this was beyond goofy professional execution. Once the jig is up and Futurism Reached out for comment, The Arena Group launched a double cartoon cover-up by attempting to delete most of the content created by its fictional writers.
The entire industry is still trying to navigate its way across this pioneering terrain, but bylines still indicate credibility — or lack thereof. How are readers supposed to understand what is what and trust the fourth estate if media officials support misleading their readers about the source of their content? People want to know whether they’re reading Albert Breer or an amalgam of Internet voices designed to sound like him. All The Arena Group did was create distrust among its readers by engaging in dishonest practices. Something good could come of it. Especially at a time when the industry is facing uncertainty and attacks from… External influences.
On Monday evening, diverse mentioned Which Arena group It ended its partnership with Advon Commerce, the third-party provider that provided the branded content. But who knows how far this would have gone without human reports? SI Swimsuit cover models generated by AI? On second thought, maybe I shouldn’t give them any ideas considering that future AI-creating editors might scan this for ideas.
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