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Snapchat has built trust on people consuming content on its app. But now, the social network is allowing websites to embed public content, including Lenses, Spotlight videos, public Stories, and public profiles.
Users who want to embed a Story, video, or Lens can open the content on a desktop browser using the link. They can click the Embed button on the share sheet to copy the code and post it to their site.
Image Credit: snapchat
In July 2022, Snap made its website more useful for users with core features like the ability to send messages and snaps. The initial version of Snapchat for web was only available to Snapchat+ users in the United States, United Kingdom, Canada, Australia, and New Zealand. The company made it available to all users in September 2022.
Snapchat rivals Instagram and TikTok have long offered web embeds so blogs and news sites can incorporate content from those platforms. Snap hopes this move will drive more traffic to the app and website.
According to The Verge, last week, Snap CEO Evan Spiegel sent an internal memo to employees saying the social network wants to reach 475+ million daily users in 2024. Alex Heath. The report also says that Snap aims to have 14 million Snapchat+ subscribers and $500 million in non-advertising revenue. Last month, Snap reported that Snapchat+ had surpassed 5 million subscribers.
The company aims to achieve 20% growth in ad-based revenue year-on-year, The Verge reports.
