If due to the holiday noise you missed (or completely missed) the news about Amazon putting ads in Prime Video next week, we’re here to remind you that the ad will be available on Monday, May 29. Coming in January – unless you pay more money, of course.
Amazon broke the news shortly after Christmas, dropping a beautiful email into users’ inboxes to announce the rollout of the ads (which most people probably weren’t even checking at the time). The new ad-free plan will cost an additional $2.99 per month, making your $14.99 per month Prime subscription $17.98 per month or your $8.99 per month standalone Prime Video subscription $11.98 per month. You won’t be automatically moved to the new ad-free plan, but you can “preorder” the new tier from Amazon’s website.
Amazon says it is making the changes to allow it to “continue investing in engaging content and growing that investment over the long term.” We also don’t know how many ads Amazon will show at the ad-supported tier, but it says its goal is to have “meaningfully fewer ads than linear TV and other streaming TV providers.”
The company first announced plans to bring ads to Prime Video last September, and it’s not alone in making this change. Both Netflix and Disney Plus have also begun to include ads as streamers look to advertising as another source of revenue. Prime Video was one of the last big hurdles to launch ad-supported streaming, as Max, Paramount Plus, Hulu, and Peacock all offer plans with ads — now, all that’s left is Apple TV Plus.