Live commerce startup TalkShopLive launches new app for sellers to broadcast to mobile


Live commerce startup TalkShopLive launches new app for sellers to broadcast to mobile -Gudstory

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Live commerce platform TalkshopLive today announced its new Studio app for creators and brands, bringing a range of management and broadcast tools to mobile, including the ability to virtually collaborate with up to four people in a livestream, pin comments, Facebook But that includes simulcasts and more.

TalkshopLive’s new app allows sellers to access the platform’s full toolset directly from their phone, like displaying item details at the bottom of the screen, highlighting key products during show moments, tracking sales during livestreaming, real Interact with customers in real time and get access to viewership metrics.

The startup also touts its proprietary multi-embed point-of-sale technology, which enables customers to purchase an item during a live show without interrupting the viewing experience. Sellers can sync products from their existing Shopify store.

While the company already had an iOS app, the Studio app is considered its first broadcast-quality app. The initial vendor app had minimal capabilities, while it does have HD-quality streaming and a built-in broadcast studio.

Image Credit: talkshoplive

Additionally, there is a highly requested feature in the new app that many users will likely find useful. Now, vendors can add someone to their team to become a producer and assist them behind the scenes throughout the show. The creator (or moderator) can join the livestream without appearing on the screen and, with the seller’s permission, manage product sales, highlight items, pin live comments, and perform other duties. Is.

“It takes big lift [sellers] “Trying to capture everything that’s going on and allowing them to have that moment with the people who are watching,” Brian Moore, CEO and co-founder of TalkshopLive, said during our interview. Are.

TalkShopLive’s recently launched “Shoppable Simulcast” capability is also available in the Studio app, which allows users to simultaneously broadcast their livestream to their Facebook business page. This is a significant move by Meta as the company shut down its live shopping feature earlier this month.

“We are the only live shopping platform that is viewable and shoppable on multiple domains at the same time,” Moore said.

Moore told us that TalkShopLive is partnering with other social media platforms. However, he did not specify which ones. In 2022, a report by the Financial Times indicated that TikTok was in talks with TalkShopLive to support its live shopping features.

“We see social platforms as part of the retail landscape,” he said.

The TalkShopLive Studio app is only available on iOS devices. There will be an Android version in the near future.

TalkShopLive’s new app comes at a time when many US companies are following China’s footsteps and investing in the live shopping market. For example, X (formerly Twitter) is set to host a livestream shopping event with Paris Hilton. The pop culture icon is also active on TalkShopLive’s platform.

According to Coresight Research, the U.S. live commerce market is projected to reach $31.7 billion this year. Meanwhile, China is projected to bring in $647 billion in 2023.

“I believe we are at an exciting inflection point for livestream shopping in North America,” Moore said. “TalkshopLive’s Studio app is arriving at just the right time.”

TalkShopLive was launched in 2018 as a live commerce solution for celebrities, influencers, publishers, and brands to sell their products via shoppable livestreams. The startup has powered live shows for more than 6,000 vendors, including many notable clients like retail giants Walmart, Target, and Best Buy, as well as Drew Barrymore, Dolly Parton, and Jada Pinkett Smith. Popular content creators using the platform include Jackie Oshry, Chris Olsen, and others. However, anyone can create a TalkShopLive channel for free and start earning revenue. The company takes a cut of 10%.

Recently, TalkShopLive quietly closed a $7 million extension round at a valuation of $81 million. Investors include eBay founder Pierre Omidyar’s fund, Spero Ventures, Progress Partners, TuneIn and more.

“This increase will give TalkshopLive a clear path to profitability, aligning and exceeding its forecasted goals of tracking a year-over-year growth rate of 150%,” the company wrote in a press release. Livestream this year.


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