Google is rolling out new generative AI tools for creating ads, from writing headlines and descriptions that appear alongside searches to creating and editing accompanying images. It is offering tools for use by advertising agencies as well as businesses without in-house creative staff. Using text prompts, advertisers can iterate over the text and images they’ve created until they find something they like.
Google has also promised that it will never produce two identical images, which could avoid the odd possibility that two competing businesses end up with exactly the same photo elements.
The step-by-step ad creator is coming to those who use Google’s Display Max ad campaigns product, and it’s capable of creating ads designed for Google spaces like Search and Shopping. An advanced image editing solution is also coming, similar to the Magic Editor capabilities (like Sky replacement) available on the new Google Pixel 8.
Customers can use the editor to update existing visual ads that retain a hero asset while making relevant changes. In an example provided by Google, a user reused a model with a skin care product but replaced the background with a Christmas tree so it was ready for the holidays. Additionally, you can generate ad variations for use in different situations.
Retailers who use Merchant Center Next, a tool that controls how products appear across Google, will also get AI-generative tools. According to Google, all AI-generated ad content will be subject to SynthID, a metadata watermark to help trace content created with AI.