Earlier this year, Amazon announced plans to start including commercials in movies and TV shows streamed from its Prime Video service, and now the company has revealed a specific date for when you’ll be able to watch them. Will start: It’s January 29th. “This will allow us to continue investing in engaging content and grow that investment over the long term,” the company said in an email to customers about the pending change to “limited ads.”
“Our goal is to have meaningfully less advertising than linear TV and other streaming TV providers. No action is required on your part, and there is no change to the current price of your Prime membership,’ the company wrote. Customers have the option to pay an additional $2.99 per month to avoid ads.
The rest of the email summarizes the many benefits of a Prime subscription – no doubt an attempt to dissuade customers from canceling this decision. the verge Readers weren’t at all pleased with the news early in September:
Amazon Prime currently costs $14.99 per month or $139 annually. The new fee for ad-free streaming will reduce the previous one to just $18. Amazon also operates FreeVie, a free, advertising-sponsored streaming service. The company’s email said that “live event content such as sports, and content offered through Amazon FreeVie will continue to include advertising.”
The move comes as competing streaming services are raising subscription rates across the board. The monthly cost of Amazon Prime isn’t changing, but you’ll have to pay more if you want to keep the experience starting today, January 29.