WhatsApp head confirms that in-app ads are still a work in progress -Gudstory

Company chief Will Cathcart said in a recent interview that WhatsApp can still deploy ads on the platform alongside the app’s status feature like Instagram Stories. as mentioned techcrunchCathcart said WhatsApp ads could appear in various places within the app, including in the new channel feature and Status, though no timeline was provided for the change.

in brazilian publications folha de s.pauloThe interviewer asked Cathcart whether WhatsApp would continue to be free and without ads. Cathcart responded that WhatsApp would not have ads in its inbox or “messaging experience”. Cathcart also said that channels could charge people to subscribe, and owners could promote advertisements for this within channels.

The Meta-owned messaging app had been looking for ways to stick ads into the app as early as 2018, when the company (then known as Facebook) considered inserting ads in the Status feature. However, in 2020, it seemed there was some internal fear about flipping the switch on ads and how privacy-focused users would react, so delays continued, but plans to have ads in the feature stuck.