After some intense controversy surrounding her new snack brand, Pokimane, a popular Twitch streamer, has apologized for an insensitive comment she made over a “rude chat” during a live stream on November 18.
Imane “Pokimane” Anys announced on November 13 that she was starting a new company called royal, a “healthy snack alternative” cookie. The cookies, which so far have only one option (Midnight Mini Cookies) made with non-GMO ingredients and contain vitamin D, sparked outrage almost immediately. However, the problem wasn’t the cookie concept, but the price: $28 for a 400-gram bag of four (just under one pound), which many said was excessive.
The streamer was also accused of repurposing another snack brand, Toatzy, which has a similar midnight brownie package made with many of the same ingredients by the same health-conscious food company that makes Myna, Foods of creation. Mina’s midnight cookies contain more nutrients and vitamins than Twatzi’s, but that slight difference wasn’t enough to appease many of them. a lot Critics.
“Our product formulation is unique to Myna and exclusive to us,” a Myna spokesperson said. dexerto On November 14th. “We can confirm that Midnight Mini Cookies have been in development for two years. This process has included numerous rounds of testing and ingredient changes. Although the ingredients are different, the concept is the same – and when Toatzy snacks cost $10 for a 14-ounce bag, And at $28 for Myna’s Meals for 16 ounces of cookies, the price difference is sure to raise eyebrows.
Pokimane responded to the comments during her post November 18 live broadcastcalling out “broke boys” who can’t afford her healthy snack.
“I have to say this one last time,” she said after inhaling deeply. “It makes my brain tick when people say, ‘Oh my God, $28 for a cookie.’ It’s four bags that’s $7 a bag. I know, I know, math is hard when you’re an idiot, but if you’re a broke kid, just say so. Anyway, move on. Go ahead, go ahead. If you want to pay $8 for Twitter Blue, for some pixels, that’s fine! This is good. You spend your money how you want, I’ll spend mine how I want, and everyone will spend their money how they want. This is the beauty [having money]”.
He nods He tweeted on November 19 That her comment was “100% intended as a joke.” “[I] We also realize that the current price of cookies may be expensive for some, and we promise that we will continue to consider what prices to maintain. [Myna] “As affordable as possible,” she continued.
I later followed up with Another post Explaining that her statement was specifically directed towards “vulgar gossip” and was not intended to be a blanket statement targeting her community. As you might imagine, Not everyone He was with a great happiness on anything Pokimane has said about this. However, there are a few content creators who are defending it and its cookies, including subscription streamers Hasanabi, Call of duty player NadiaAnd Some others To take the joke seriously and not get upset when other creators – like MrBeast – sell snacks too.
my city I have reached out to Creation Foods and Pokimane for comment.
The controversy surrounding his flirtation with Pokiman isn’t too different from what Jimmy “MrBeast” Donaldson faced with his chocolate company Feastables, which They mainly used free labor to clean shelves in brick and mortar Earlier this year after the creator asked for some help from his fans. The problem isn’t necessarily that streamers are embarking on new business ventures. Diversifying your revenue stream is never a bad idea in the volatile creator industry. However, when the price of your product can exceed your community, then things can be problematic to say the least.