SAG-AFTRA won’t back down as studios insist on actors’ equality forever -Gudstory

Previously, AMPTP had insisted that its most recent proposed contract was its “best and final” offer. but according to hollywood reporter, SAG-AFTRA refused and walked away from negotiations at AMPTP’s insistence on insisting on new rules regarding the use of people’s likenesses, which would ultimately leave the actors in limbo. Per hollywood reporterAMPTP’s latest contract will allow studios to secure digitally scanned likenesses of all Schedule F artists – guild members make more than that the minimum A $32,000/episode rate for series or more than $60,000 for feature films.

AMPTP has been trying to get SAG-AFTRA on board with the idea of ​​studios paying actors for their likeness since the strike began earlier this year. Because this most recent proposal would allow studios to use digital scans of dead actors without the consent of their estates or the guild, however, SAG-AFTRA has refused and expressed a desire for changes that would require studios to be One has to pay to see the actors’ faces. are used and consent is obtained from those actors before doing so.

On Monday evening, SAG-AFTRA posted a brief message to X (formerly Twitter), saying, “There are several essential items, including AI, on which we still do not have agreement.”

Throughout the strike, background actors have largely been the focus of conversation, with studios getting into the business of scanning actors’ faces for postproduction tinkering. Background artists are just as important as Schedule F artists in the overall filmmaking process, and they deserve the same protections. But all of this comes at a time when it’s becoming clear that showrunners across the board have very good reason to believe that their best interests are not being prioritized by studios, especially when it comes to That’s how their faces will be used to sell products.