Kaitlyn Clark is cleaning up the NIL, but college athletes still can’t get close to what they deserve

 – Gudstory

Kaitlyn Clark is cleaning up the NIL, but college athletes still can’t get close to what they deserve – Gudstory

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Some money is better than no money until you realize how much money you should have.

2023 has been a good year for Caitlin Clark. After a March Madness run that took her to the national championship game, making her America’s newest sweetheart, she started the 2023-2024 season on fire (29.5 points, 7.4 assists and 6.9 rebounds per game) It seems to be a lock for the Indiana feverwho received the No. 1 pick in the 2024 WNBA draft.

But more importantly, Clark gets paid. According to a report from Front office sports, her NIL portfolio cemented her as “one of the most marketable college athletes.” Clark is the first college athlete to sign with State Farm and has deals with Nike, Buick, Topps and H&R Block. She also joins UConn’s Paige Bueckers, Penn State’s Nick Singleton, and Colorado’s Shedeur Sanders as the only four college students with Gatorade deals. The company is donating $22,000 to the Caitlin Clark Foundation.

“This partnership is special because Gatorade not only nurtures the best athletes in the game, but they are also committed to leading by example and giving back, which is what I strive to do every day,” she said in a statement. “I’m honored to join such an iconic brand that has some of the sport’s elite athletes on its roster and can’t wait for what’s next.”

This is the part where you can feel happy that women in sports are compensated just as well or better than men, but still be upset that they, and other women and men, don’t get anything close to what they do. He deserves.

“NIL, the highly publicized acronym that allows college athletes to turn their name, image and likeness into money and gifts, has never been a cure for inequality in college sports. However, its promotion has confused many and made them believe just as much. But it’s just “Some of the relief the court decisions inspired for athletes from the NCAA’s long-burdening control over their fame, which the league had turned into pieces of dough through marketing that helped make millionaires out of coaches, athletic directors, conference commissioners and NCAA superintendents,” he wrote. Washington Post Kevin B. Blackstone in a recent column titled “Players still don’t get paid. This is the real college football scandalHe also highlighted a recent lawsuit in California over blocking college athletes from getting paid. “The movement underway now will force colleges and universities to hand over a share of the spoils they reap from the blood and sweat of these athletes, disproportionately black males in football.” And basketball — just like professional sports leagues deal with their athletes. After all, it’s been two generations since there’s been a clear difference between how the pros thrive and how major college sports operate.

It’s as if someone outside of journalists and members of the media with some authority should say or do something.

“I’ll take less money to compensate players. I’ll take less money so players get a cut. I hope other coaches use their voices to express the same thing. Michigan head football coach Jim Harbaugh said a few weeks ago.

Harbaugh is in the minority, and this is just one of the many issues surrounding this thing. For example, recently fired head coach Jimbo Fisher ($77 million) and newly hired head coach Mike Elko ($42 million) owe $119 to Texas A&M. Being a head college football coach has become the best job in America They earn millions as players fight for scraps. Indiana’s Tom Allen ($15.5 million), Houston’s Dana Holgorsen ($14.8 million), Mississippi State’s Zach Arnett ($4.5 million), Syracuse’s Dino Babers ($4 million, estimate, private school), and State’s Andy Avalos Boise ($3 million), and Danny from New Mexico. Gonzalez ($400,000) is getting paid well not to work anymore, while we’re supposed to be happy that the face of Iowa’s athletic department is receiving $22,000 sent to her foundation from Gatorade.

The game is rigged.

last week, NCAA President Charlie Baker called for a new system That would create a pool that would require schools to pay at least half their athletes $30,000 annually through a trust fund. The connotations still haven’t been ironed out and no one knows what this will look like next to HBCUs, mid-majors, and the poor who have been completely screwed over. Like the NIL, this new system will be another bandaid for a badly broken and bleeding arm. Unfortunately, it seems inevitable that it will continue. Because while Caitlin Clark and her ilk make some money, college athletes won’t see “real money” until they are recognized for what they are – student employees.


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