Grimes has a new line of AI plush toys, including one named Grok


Grimes has a new line of AI plush toys, including one named Grok -Gudstory

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Musician Grimes has developed an interactive AI plush toy for children that can interact with its owners and “learn” their personality. Grimes and toy company Curio created the toy line in partnership with OpenAI, as previously reported Washington Post, Grimes, who voices all three toys, is also an investor and consultant for the product.

The three plush figurines are named Gabo, Grimes, and Grok — not to be confused with the AI ​​chatbot named Grok, owned by Grimes’ former partner Elon Musk. Curio told Post That AI plush toy Grok and chatbot Grok are unrelated. Toy Grok is a short form of the word “groket”, which Grimes said she coined due to the fact that her children with Musk grew up around SpaceX rockets. one in 2022 post on xThe musician claimed that his two-year-old son with Musk could identify “obscure rocket designs” and often shadowed his father in engineering meetings.

All three characters have unique personalities that Curio built on top of the OpenAI language model. “Grok is a friendly rocket who loves to dance and can’t fly. Graeme is a space alien who is crazy about the color pink. Gabo is a curious, Pinocchio-like person who is always looking for new friends. The idea here is that we can build fun, lovable personalities into each new character we launch,” Curio co-founder Misha Salley wrote in an email. the verge,

The toys currently have a mode that, according to Sally, has a “sweet, friendly, funny personality that’s perfect for kids” — but the company is working on a functionality in beta that lets parents set more preferences.

According to the US Patent and Trademark Office database, Curio filed an application to trademark the Grok name on September 12, 2023, although the application is still pending. Still, it appears they beat Musk by more than a month — xAI didn’t apply for a trademark for the Grok chatbot until October 27, 2023.

According to the Curio website, the collaboration between Grimes and Curio began with a post on X. In April, X user Roon posted about a future where “every last thing” would be “animated by intelligence” – including children’s teddy bears. Grimes felt compelled answer For post.

“It would be great if it was safe. Parenting is so hard, I would be happy if my kids were walking around in a teddy bear with the brain equivalent of a cultural ship, haha, that’s too much to ask…,” the musician wrote.

In a conversation between Roon, Grimes, and Sally, posted on the toy company’s blog, the trio talked about the potential for AI toys to influence human behavior as well as reduce their reliance on screens.

“I really feel like this is the first step towards reducing screen time as much as humanly possible. […] I think when you take the screens out of it, the human brain works much better and people aren’t stuck in a state of constant dopamine hits that disable them in other aspects of their lives, and I think “As we’ve been going through the last decade, it’s a big part of everyone having a screen every single day and for many, many hours of their day,” Grimes said.

For now, the AI ​​toys will need a Wi-Fi connection to work — though the founders hope to one day include all the hardware and software in the toy itself. The toys will come with an app and provide parents with written transcripts of any interactions their child has with the toys. The company told Post The toys will not store any audio data, and storage of transcripts is in compliance with the Children’s Online Privacy Protection Act. Transcripts will be deleted after 90 days.

The AI ​​toys are now available for pre-order on the Curio website for $99 each. Those who order by December 17th will receive a golden ticket until Christmas – so recipients will have a token of what’s to come. The first orders are expected to ship in early 2024.


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